Understand your customers

Real human interviews that reveal what people think, why they think it, and what to do next.

Real human interviews that reveal what people think, why they think it, and what to do next.

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You’re in safe hands – we’re trusted by consumer and industry leaders & innovators.

You’re in safe hands – we’re trusted by consumer and industry leaders & innovators.

You’re in safe hands – we’re trusted by consumer and industry leaders & innovators.

5x

Customer responses more than five times longer than average.

<24h

Results in hours, not days.

+100M

Millions of possible respondents.

01

Start Project

02

Configure Study

03

Run Interviews

04

Analyse Results

Ask better questions.

Describe what you want to learn — Echo designs the study, recruits participants, and sets the stage for meaningful insights automatically.

Ask better questions.

Describe what you want to learn — Echo designs the study, recruits participants, and sets the stage for meaningful insights automatically.

Research Goals

Edit

1

Understand motivations and barriers for owning a shared vacation property.

2

Identify emotional and practical factors influencing second-home decisions.

3

Explore attitudes toward co-ownership and location-specific appeal (Colorado).

Sample Interview Questions

Edit

“Tell me what your ideal family vacation looks like—where do you go, and what matters most to you there?”

“How do you feel about owning a vacation property that’s shared with others?”

“What would make a place like Colorado appealing—or not—for a second home?”

Audience

USA (from)

Master (Edu)

Yes (Kids)

120-180k (Income)

Yes (House owner)

+ 2k

Timeline

2023-03-23, 20:15

UTC+1

Budget

<12,000

€

Video Interview

Target the right people.

Fine-tune audience, location, and goals. Echo adapts questions and setup in real time to align with your research intent.

Research Goals

Edit

1

Understand motivations and barriers for owning a shared vacation property.

2

Identify emotional and practical factors influencing second-home decisions.

3

Explore attitudes toward co-ownership and location-specific appeal (Colorado).

Sample Interview Questions

Edit

“Tell me what your ideal family vacation looks like—where do you go, and what matters most to you there?”

“How do you feel about owning a vacation property that’s shared with others?”

“What would make a place like Colorado appealing—or not—for a second home?”

Audience

USA (from)

Master (Edu)

Yes (Kids)

120-180k (Income)

Yes (House owner)

+ 2k

Timeline

2023-03-23, 20:15

UTC+1

Budget

<12,000

€

Video Interview

Target the right people.

Fine-tune audience, location, and goals. Echo adapts questions and setup in real time to align with your research intent.

Tell me what your ideal family vacation looks like—where do you go, and what matters most to you there?

Ideally, we go somewhere scenic with outdoor activities for the kids—like hiking or skiing. We love places that are peaceful but still have decent amenities. Comfort, safety, and some space to unplug from work are really important to us.

How do you feel about owning a vacation property that’s shared with others?

Recording now ...

I’m open to it, as long as the scheduling is fair and the place is well-maintained. The idea of lower...

Conversations that scale.

AI conducts natural, video-based conversations with your audience — collecting authentic stories and structured data simultaneously.

“Tell me what your ideal family vacation looks like—where do you go, and what matters most to you there?”

“Ideally, we go somewhere scenic with outdoor activities for the kids—like hiking or skiing. We love places that are peaceful but still have decent amenities. Comfort, safety, and some space to unplug from work are really important to us.”

“How do you feel about owning a vacation property that’s shared with others?”

Recording now ...

I’m open to it, as long as the scheduling is fair and the place is well-maintained. The idea of lower...

Conversations that scale.

AI conducts natural, video-based conversations with your audience — collecting authentic stories and structured data simultaneously.

Tell me what your ideal family vacation looks like—where do you go, and what matters most to you there?

Ideally, we go somewhere scenic with outdoor activities for the kids—like hiking or skiing. We love places that are peaceful but still have decent amenities. Comfort, safety, and some space to unplug from work are really important to us.

How do you feel about owning a vacation property that’s shared with others?

Recording now ...

I’m open to it, as long as the scheduling is fair and the place is well-maintained. The idea of lower...

Conversations that scale.

AI conducts natural, video-based conversations with your audience — collecting authentic stories and structured data simultaneously.

Overview

500

37,5

24,3

Interviews

ø Age

ø Duration

Main Factors

Scenic location

41%

Low maintenance

33%

Outdoor activities

24%

Relaxation/escape

22%

Family bonding

19%

Word Cloud

family

maintenance

cost

weekend trips

year-round

manage schedules

quiet

skiing

Selected Interviews

Key Quotes

“It’s all about nature and getting out of the city and noise. We love walking and hiking as a family.”

“The idea of having a place we can escape to without all the upkeep appeals to us.”

“I’d want to know the property is going to be cleaned, inspected, and well taken care of.”

Turn voices into insight.

Echo analyzes tone, emotion, and language to surface motivations, trends, and key quotes — giving you the clarity to act fast.

Overview

500

37,5

24,3

Interviews

ø Age

ø Duration

Main Factors

Scenic location

41%

Low maintenance

33%

Outdoor activities

24%

Relaxation/escape

22%

Family bonding

19%

Word Cloud

family

maintenance

cost

weekend trips

year-round

manage schedules

quiet

skiing

Selected Interviews

Key Quotes

“It’s all about nature and getting out of the city and noise. We love walking and hiking as a family.”

“The idea of having a place we can escape to without all the upkeep appeals to us.”

“I’d want to know the property is going to be cleaned, inspected, and well taken care of.”

Turn voices into insight.

Echo analyzes tone, emotion, and language to surface motivations, trends, and key quotes — giving you the clarity to act fast.

Use cases

See Echo in action

Replace surveys, focus groups, and in-depth interviews with our human and AI-moderated interviews.

Concept Testing

Qualitative and quantitative feedback on new products or ideas.

Concept Testing

Qualitative and quantitative feedback on new products or ideas.

Landing Page Test

Understand how people read your website and what they find confusing.

Landing Page Test

Understand how people read your website and what they find confusing.

Foundational Research

Uncover new opportunities through open-ended discussions.

Foundational Research

Uncover new opportunities through open-ended discussions.

Brand Perception

Understand how customers perceive your brand.

Brand Perception

Understand how customers perceive your brand.

Creative Testing

Find out how your ad and message makes people feel.

Creative Testing

Find out how your ad and message makes people feel.

Usability Testing

Try out new designs to make sure they're easy for people to use.

Usability Testing

Try out new designs to make sure they're easy for people to use.

Personality Test

Try the Echo AI Interviewer and see how well it understands you.

Try our AI Personality Test

How to get started

Create a study in minutes

From first question to comprehensive market report in hours, not weeks.

Concept Testing

Brand Perception

Landing Page Test

Creative Testing

Foundational Research

Usability Testing

1

Select a template or upload a guide

Select a template or upload a guide

Get started in seconds by choosing one of our proven, expert-vetted templates or uploading a discussion guide.

Get started in seconds by choosing one of our proven, expert-vetted templates or uploading a discussion guide.

Concept Testing

Brand Perception

Landing Page Test

Creative Testing

Foundational Research

Usability Testing

1

Select a template or upload a guide

Get started in seconds by choosing one of our proven, expert-vetted templates or uploading a discussion guide.

2

USA (from)

Yes (Kids)

Yes (House owner)

120-180k (Income)

Master (Edu)

Create panel

+ 2k

Recruit participants

Recruit participants

Use the Echo panel, integrate any panel provider, or conveniently share with your own users with a link or in app. Listen takes it from here.

Use the Echo panel, integrate any panel provider, or conveniently share with your own users with a link or in app. Listen takes it from here.

2

USA (from)

Yes (Kids)

Yes (House owner)

120-180k (Income)

Master (Edu)

Create panel

+ 2k

Recruit participants

Use the Echo panel, integrate any panel provider, or conveniently share with your own users with a link or in app. Listen takes it from here.

3

Recommendations

Objectives

Analysis

Trends

Results Report

Quotes

Key Insights

Top Themes

Personnas

Explore your results

Explore your results

Within hours, our AI conducts and analyzes hundreds of interviews and generates a detailed and interactive report.

Within hours, our AI conducts and analyzes hundreds of interviews and generates a detailed and interactive report.

3

Recommendations

Objectives

Analysis

Trends

Results Report

Quotes

Key Insights

Top Themes

Personnas

Explore your results

Within hours, our AI conducts and analyzes hundreds of interviews and generates a detailed and interactive report.

Capabilities

Engage Participants Seamlessly

Real conversations powered by AI—human-like, natural, and multilingual.

Recording now

...open to it, as long as the

Human-like AI Conversations

Conduct unscripted, flowing interviews that feel natural—no stiffness, just insight.

  • Understand your brand

    🇺🇸

    Comprendre votre marque

    🇫🇷

    Marke verstehen

    🇩🇪

    Entiende tu marca

    🇪🇸

    Comprendi il tuo marchio

    🇮🇹

    Begrijp je merk

    🇳🇱

Multilingual Intelligence

Interview and analyze in any language. AI adapts context and translates with nuance.

Reply...

Video, Audio, or Text Input

Easily gather responses via video, voice, or written text—whatever suits your audience.

Capabilities

Input Anything, Test Everything

Flexible formats for testing—across devices, content types, and use cases.

Drop your stimuli file or link here

Drop your stimuli file or link here

Universal Stimuli Upload

Test ads, images, apps, prototypes—drop in any file or link to get started.

Research insight

Young adults and women prefer having a video call over chat.

Question

Which channel is best to reach our audience?

Marketing Message Testing

Explore what messaging resonates most and what drives customer conversion.

Felt too expensive

32%

Didn't like service

28%

Privacy concerns

15%

Slow process

7%

Product Experience Feedback

Discover friction points and feature perceptions at scale through real user input.

Capabilities

AI-Powered Insights in Real Time

Let AI uncover what matters—instantly and intelligently.

Context-Aware Highlights

Get real-time surfacing of key themes—AI filters signal from the noise.

year-round

investment

kids happy place

manage schedules

maintenance

family

cost

quiet

skiing

weekend trips

Visual Feedback Summaries

Emotional maps, word clouds, and keyword clusters make insight easy to grasp.

Scenic location

%

Low maintenance

%

Outdoor activities

%

Relaxation/escape

%

Meta Trend Analysis

Reveal hidden themes and patterns across sessions with AI-driven synthesis.

Capabilities

Transcribe, Search, Export Effortlessly

Multimodal transcription that keeps every detail accessible.

Multimodal Transcription Suite

Seamlessly convert voice, video, and text into searchable, exportable formats.

Reply...

Multimodal Transcription Suite

Seamlessly convert voice, video, and text into searchable, exportable formats.

Waiting for prompt…

AI Interview

Just have a conversation. No need to fill out a questionnaire.

Get instant insights from

Get instant insights from

Get instant insights from

real customer conversations.

real customer conversations.

real customer conversations.

Why did customers choose us over competitors?

Languages

Participants

Book a Demo

Capabilities

Get Participant Insights

A complete psychological and behavioral profile, custom-built for every respondent.

Core Traits. Understand how your audience scores on key personality dimensions that shape their decisions.

Lifestyle Correlations. Discover the books, brands, and media that resonate most with your target profiles.

Professional Potential. Get data-driven insights into motivation, work style, and cognitive strengths — essential for recruitment or talent-focused research.

Visionary

common participant traits in your sample

Determined

Idealistic

Ambitious

Perfectionist

More than just words. Video and audio interviews reveal facial expressions and tone, uncovering deeper user sentiment.

“Echo has been a valuable asset to our team—streamlining hours of work into minutes, expanding our reach beyond time constraints, and delivering real-time qualitative and quantitative insights."

Lynn Sabasti Wu

Director of Product, Alliz.ai

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ISO 27701 Certified

We adhere to the internationally recognized standard for information security management. Our ISO 27001 certification ensures rigorous data protection, risk mitigation, and ongoing compliance to keep your data safe and secure.

SOC 2 Type II

Our platform is SOC 2 Type II audited — meaning we meet the highest standards for security, availability, and data confidentiality. We maintain strict internal controls and conduct regular independent audits.

GDPR Ready

We are fully compliant with the General Data Protection Regulation (GDPR). User data is processed lawfully, transparently, and for a specific purpose. Our infrastructure is designed for privacy-first handling of personal data.

Panels

Diverse Voices, Better Insights

Explore Gen Z trends, testing luxury offerings, or reach multilingual global audiences.

Income range

EDUCATION

DEMOGRAPHICS

NATIONALITIES

LANGUAGES

Panels

Diverse Voices, Better Insights

Explore Gen Z trends, testing luxury offerings, or reach multilingual global audiences.

Income range

EDUCATION

DEMOGRAPHICS

NATIONALITIES

LANGUAGES

Participants speak about Echo

"Blew my mind."

Understand customers

Book a demo

Human & AI-Powered Qualitative Research

Human & AI-Powered Qualitative Research

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